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Wrote a new page – Siemens.Siemens’s cooperation with China dates back to 1872, when Siemens offered China’s first pointer telegraph. In 1904, established the first permanent office in Shanghai, Siemens set up operations in China an important milestone.
Since Siemens China business has developed rapidly, in addition to electricity, telecommunications and medical engineering are also beginning to dawn. In 1937, Siemens company employees 275 people, China become the largest overseas branch outside Europe.
Later, due to the sino-japanese war and some historical reasons, Siemens silence for dozens of years of cooperation with China.
Until 1978, when the spring breeze of the “reform and opening up” through the great river north and south China, Siemens business in China again ushered in the dawn.
In late 1978 and early 1979, the China national machinery industry ministry involved with Siemens signed memorandum of low-pressure and high-pressure applications domain, a new page is opened.
Hao Ruijiang said that in 1978, Siemens does not know the future development trend, China to enter the Chinese market is has certain risk at the time. However, Siemens has brought international perspective of innovation and technology management knowledge.
1985 is the cooperation between Siemens and China milestone. On October 29, 1985, the two sides signed in Beijing the Siemens company and the People’s Republic of China in industrial machinery, electrical engineering and electronics industry and other fields of cooperation memorandum, Siemens was the first company invited foreign companies so in-depth cooperation with China.
Since then, Siemens in China, many business began to fully blossom.
For example, in 1985 formally entering the China telecommunication equipment market, Siemens in information and communication infrastructure provides China with modern digital switching systems, high-performance transmission system and mobile phone system, and helps to build the world’s top telecommunications network.
Siemens is the only has a strong China WCDMA and td-scdma technical strength of the supplier, as early as in 1998, Siemens and science and technology institute of China telecom began the cooperation development of third generation (3 g) mobile technology.
Also, began operating in Shanghai at the beginning of 2004 the world’s first commercial high-speed maglev railway, 30 km journey time required is less than eight minutes, and the power, control, communications and security systems provide support from Siemens.
Actually, in China’s infrastructure, especially traffic facilities in the process of modernization, the role of Siemens. In Shanghai, guangzhou, nanjing and shenzhen, teeming with quick and convenient subway lines built into the Siemens motor equipment, signal system and train cars.
2004 is the 100 anniversary of the founding of Siemens’s first office in China. The first joint venture, established in 1989, Siemens has only 200 staff in China, and in 2004 this figure has soared to more than 21000 people.
Push the localization strategy
Hao Ruijiang since January 1, 2005, President of Siemens China, a comprehensive command of Siemens business in China.
For more than three years Hao Ruijiang developing strategy of “localization” in China, Siemens in China provincial sales network, production, r&d and purchasing activities have significantly strengthened. To better take advantage of local talent in China, Siemens new employees more than 7000 agencies in China last year, the total number of employees more than 50000, Siemens China is one of China’s largest foreign employers.
Now more than 99% of the Siemens employees are Chinese. Hao Ruijiang thinks, Siemens in China, the equivalent of a Chinese company.
Hao Ruijiang also very pay attention to the training of local staff, he said: “want to be able to let more Chinese to German, information exchange and training. The cultivation of the local management personnel, now we mentor system.”
According to Siemens in China’s strategy of “localization”, Siemens will be long-term commitment to become an indivisible part of China’s economy, by continuing to expand investment and strengthen the local research and development and software development, and expand local procurement, to ensure that its business in China’s long-term development.
Once worked in Siemens medical engineering group, Hao Ruijiang for many years, also published a number of academic articles, with applications of magnetic resonance (NMR) modern at the same time in the field of magnetic resonance imaging and medical image has several patents.
Hao Ruijiang rich work experience and unique in the field of medical expertise, made after he served as President of Siemens China, localization strategy in the field of medical support is more obvious.
For example, in March 2005, Siemens set up magnetic resonance (NMR) research center of Asia, it is the only outside Germany magnetic resonance imaging (fmri), r&d and manufacturing base. In December 2005, Siemens announced investment 300 million yuan to establish Asia technical center in Shanghai, focus on medical products research and development, production and services, such as CT, X-ray systems, ultrasound systems and medical components. The center will become the core of Siemens medical activities in China region. In September 2007, Shanghai started operations center in Asia.
In addition, the medical demand of the rural population, Siemens is currently developed in cooperation with the Clinton foundation “Siemens new rural medical demonstration center” project, has been officially launched, which aims to explore with Chinese characteristics of medical equipment solutions and medical service mode. At present, in the shaanxi province luochuan has built the first Siemens new rural medical demonstration center.
Siemens is doing all it can to, from high-end to low-end market, to provide Chinese customers with all-round meet local market demand for products and solutions. Investment of $ten million, for example, the construction of new rural medical demonstration center embodies the Siemens’s emphasis on low end the market, and the investment of more than 100 million euros in china-germany friendship hospital, Shanghai has demonstrated ability to Siemens in the high-end market.
Under the push of Hao Ruijiang, Siemens for more than three years business in China is growing more quickly, now, Siemens has been active in all its business in China, including automation and control, electric power, transportation, medical, information and communication, lighting and household appliances, etc.
Global business restructuring has little influence on China
On 28 November last year, Siemens will there be a big global business restructuring announcement, Siemens will put the business focused on the three